Notice something different here? Yup... new logo! New logo, new look, same business. For the last year or so, I've been thinking of upgrading my logo. It was a hard decision, because my old room mate from university days and friend Sarah made it. I think though, I need to back up even further.
True story. Most people when they decide to start a business they come up with a name pretty quickly in the process. I'd done weddings for a few friends and family members, and never contemplated starting one myself. One day my friend Katie asked me... why aren't you doing this for real? I thought about it for a bit and decided, yes, why not? So, I sat down at my computer, saw Staples was having a business card sale, and proceed to make myself some. It wasn't until I had them almost finished that I realized I didn't have a name. Crazy, I know. So, I thought there for a second, and typed in Bridal Blooms. Just like that. I had a business name. Soon I had a Facebook page, and I was off. It worked for 2 ish years, but as my business grew, I wanted a more grown up name, something that would go with me into the future, and reflect whatever direction I took my business into the future.
So... I went looking for a cute photo of Katie and I, and ended up down a rabbit hole of old Facebook photos. So.. I present to you... Katie and Laura.. circa 2010. :0
Us at Josh and Katie's wedding in 2012.. a month after ours! Katie's wedding was the first one I did all on my own, before I ever started my own business.
This time, I did it correctly, thought about it for a summer, tried out different versions, ran it by friends and family. And, summer of 2015, Crocus Designs by Laura was born. The prairie crocus is Manitoba's provincial flower. I knew there was a good chance we would be moving, although I did not know where life would take us. So, I wanted something from my homeland to bring with me. The crocus is one of the first plants to poke through the soil and snow sometimes as early as March, after a long prairie winter. It represents youthfulness and cheerfulness. Also, to tie it all together, it's often a pale purple, my favorite color.
I had asked my talented friend Sarah, whom I'd lived with in University days, and she created my logo. I loved it. It worked for me for alot of years, but I wanted something that more reflected my brand, and that was new, fresh, and here we are. I hope you love it as much as I do.